When we first started we did not carry any prints in the shop. Don’t get us wrong, we found so many talented illustrators and artists, but we had a hard time deciding which style best fit with our aesthetic. Then we discovered One Must Dash, by a graphic designer and a copywriter. We fell in love at the first sight with their clean, black & white scandinavian design, plus a witty modern twist.
We are so happy that many of you feel the same as we do : ) This month we invited the ladies of One Must Dash - design duo Anneli Sandström and Anki Josefsson to our “meet the designer” session, hope you will enjoy this interview.
Q: Welcome Anki and Anneli, could you start by sharing a little bit more about you two?
We worked at the same company ten years ago and couldn’t stop laughing whenever we had a chat. It was love at first sight!
A few years later we decided to start our own business; to work together and laugh was so much more fun than to work apart and sulk…And to start up with typographical Art Prints seemed logical since we are a mix of graphic design and copywriting.
Q: How did you come up with the name “One Must Dash”?
The name came out of our shared fascination for facial hair. We LOVE mustaches! A mustache is decorative AND a little bit funny – just like the essence of our business idea. We then added a bit of our personalities into the name and there’s the dash; two energetic ladies who are always on the go.
Q: In your words, what is One Must Dash?
We like to be quirky, yet decorative. The idea is to let our shared humour and love for interior design guide us in the creative process. Many clever successful companies design beautiful things, we wanted to put a twist on ours.
Q: How did you get into designing? Is this something you have always wanted to do?
Yes, Anneli studied graphic design at School of Design and Crafts in Gothenburg and Anki studied marketing and copywriting at University of Gothenburg.
Q: What does the creation process like for you two to work together?
We both have our studios at home; Anneli is located in Brighton and Anki in Gothenburg, Sweden. There’s a lot of skyping still in pajamas…
Since we always try to look of inspiration in quirky moments of everyday life there is a lot of laughter and happy tears.
Q: Our customers have loved your style in black & white, now we are seeing new collections in colors! Tell us bit more about your new collections?
We are always trying new things out. In the beginning of the year it was a little bit of color. Now it is more photographic illustrations. (Wannabee, who soon will have a friend print).
Q: Do you have a favorite piece and why?
At the moment we love our giant ‘Not Another Bag’, and the feeling of being postally stylish strolling downtown.
And of course Bossa Nova “When you dance I fall in love all over again”. We think a lot of people, including ourselves, can relate to that.
Q: Are there any other artists that you admire & inspire your style?
We admire Jonathan Adler a lot, because of his playfulness and madness.
Q: What else do you enjoy when you are not creating things?
Having friends over for dinner. Eating. Do large jig-saw-puzzles
Q: what else you would like to share with us?
Our philosophy: don’t take life too seriously.